Saturday, August 1, 2009

New Music Artist Deals Provide Key Strategies For Black Women

We can look to the latest trends in the music industry as an example of ADAPT OR DIE. The old model doesn't work anymore and those companies that still try to do business in an outdated way will not survive. The RIAA can't keep suing individual users for file sharing forever - though they may still insist on trying. After my research on Gates' support of 2 Live Crew unearthed the RIAA's involvement and support as well I wish them all the failure in the world. 

There's a new venture called Polyphonic run by three music industry veterans. They want to pair with emerging artists as well as those disgruntled with the state of business as it stands. They'll invest a few hundred thousand dollars into these artists who will then in turn actively engage in building their audience. The artists are responsible for cultivating relationships and must take a greater share of duties. They won't get an advance but they'll own all of their masters. In other words they'll have to work hard and make strategic decisions. Artists with any sense of entitlement or those looking to be carried won't cut it.

This lesson can apply to anyone but it is especially useful for African-American women who wish to maximize their appeal on the global stage. As many Black Women Empowerment (BWE) bloggers have discussed one of the first steps must be removing yourself from unsafe residential areas. So let's say you've done that, had a chance to reorder your thinking and are ready to move ahead? Perhaps you'll be attending one of the Free Your Mind events to meet an eligible bachelor or some other uplifting expansion of your dating pool. Now I think we need to continue with our efforts at having multiple income streams. This economy is NOT going to settle down anytime soon.
Now, with the structure of the music business shifting radically, some industry iconoclasts are sidestepping the music giants and inventing new ways for artists to make and market their music — without ever signing a traditional recording contract.
“Artists are at the point where they realize going back to the old model doesn’t make any sense,” Mr. Message said. “There is a hunger for a new way of doing things.” NYT article Artists Find Backers As Labels Wane
So let's retranslate that to apply to the state of the average AA woman: The structure of the black community has completely dissipated from the pre-Civil Rights model. Some of the older generation's wisdom may still be left and needs to be put into practice immediately. In the meantime you must remove yourself from all people who don't use any common sense and are immersed in pathologies. More and more black women are at the point where they realize the black community model is dead and beating a dead horse doesn't make any sense. The realization that it's time to get out is dawning on more and more of them. Reciprocity is key to building all future relationships and endeavors.

Reciprocity is the key to all of this, including the new business model supported by the Polyphonic endeavor. This is a good example of a new world order where we can also apply the laws of attraction. Being positive but taking active steps and requesting help will surely result in success on various levels. We can have the 360 degree life that encompasses all the things we need from personal liaisons to spiritual fulfillment. We don't necessarily have to know all the steps but we have to try. There will be no handouts or hand-holding.

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Tam said...

Hi Faith,

The record companies knew they had to change business formats or be completed annihilated. The business is changing and the old business model had to be changed.

I like how you used the music business as an analogy for what BW must do to escape / improve their surroundings.

BW could look at just about any evolving business model and take note of how to change for the better.

Khadija said...


You said, "Being positive but taking active steps and requesting help will surely result in success on various levels. We can have the 360 degree life that encompasses all the things we need from personal liaisons to spiritual fulfillment. We don't necessarily have to know all the steps but we have to try. There will be no handouts or hand-holding."

YES! YES! YES! These are very exciting and promising times for those who take various matters into their own hands. I'm right there!

Peace, blessings and solidarity.

Faith at Acts of Faith Blog said...

Tam: The record companies know but they STILL don't want to change - like numerous black women.

Khadija: Thanks. I do think it's all coming together for those of us looking for solutions and willing to make adjustments.

Anonymous said...

Great posts!Found this book don't know if you know The Conspiracy to Destroy Black Women on amazon, it seems interesting.

It's a great model for black women to follow ,but these artist have thousands of dollars invested in them. How is someone to get out when no one is investing in them. What resources are out there for black women who want to get out? Where do they go and where to they start? I 'd love to hear more strategies being discussed. All business venture need strategies to make them successful. Let's have a week of resources and strategies, and advice from those who got out. just my humble opinion!

Faith at Acts of Faith Blog said...

zindzhi: Welcome. I'll check out the book you've recommended. As far as strategies go that's an individual case by case basis. If you read the NYT article the venture is for some artists - not everyone. Also they have to be ready to put in the work. They had to position themselves for every opportunity. One example would be regarding dating. A woman has to cast the widest net possible to find a mate and not limit herself. Then there are numerous dating techniques at her disposal. Some will work while others would be discarded. I think some basics would apply about screening a potential mate, not getting physically involved right away, dating more than one person at a time to not be clingy, etc. Also the woman has to make sure she has mentally and emotionally prepared herself to be as appealing as possible. That could from something a simple as table manners to not carrying baggage from previous relationships into new ones. It all depends on that person. One thing that emerged from the Free Your Mind event was the amount of women who wanted access for free. They somehow felt entitled to this. They didn't really want to put anything into this situation which would ultimately benefit them but instead was looking to see what they could take as quickly as possible. That type of attitude is not attractive nor will it yield positive long-lasting results. So whatever endeavor a woman makes it must be something she puts all of her effort into without expectation of the gimme gimme gimme.

Anonymous said...

true but I'm talking more of a whole life make over. Maybe there should be a seminar about I guess I'm curious about other women stories, How they pulled themselves out. How they built themselves . I guess I'm looking to be inspired. Causes so many are out there to bring us down and I thinks it's high time we start inspiring each other.